Ritu Kumar

Athiya Shetty is seen in Ritu Kumar Couture for the AJIO X Vogue feature, where she shares her AJIO-forward styling secrets for ethnic newbies. She wears our Janet saree. This collection is an amalgamation of the Italian and Indian dialogue. It is all about lively and joyous colours, with vibrant florals and bold patterns enhanced with surface details like sequin, thread and zari. #RituKumarCouture #AthiyaShetty #RituKumarCouture #AthiyaShetty

This Diwali, @theanisha celebrated in style with @ritukumarhq @ri_ritukumar, surrounded by her closest crew. Dressed in our striking black ensembles, indulged in tasty treats, and soaked in all the festive fun. From the beautiful outfits to the shared laughter and delicious food, the night embodied the true spirit of Diwali.. 🪔💛 #RituKumar #RituKumarHome #DiwaliParty #RituKumar #RituKumarHome #DiwaliParty

Set the perfect festive mood at home with our Floret Cushion Collection! The collection is crafted in a bold print of classic chintz on a velvet base with intricate embellishments to add a touch of luxury to the festive season. It has a playful botanical floral print on its linens which is classical yet accessible. It is a collection for the perfect modern-day home. #RituKumarHome #FestiveCollection #RituKumarHome #FestiveCollection

Celebrate the season with Ritu Kumar’s Amazonia FW’24—rich detailing and classic silhouettes, redefined for the modern festive wardrobe. Shop now, in-store & online #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

This seasons is a marked shift from the classicism of Ritu Kumar and delivers a collection with sharp lines and strident individualism. It uses an amalgam of juxtaposed inspirations from the brutalism of India’s architecture of the 50’s, the deep shadow tones of the rain forest, the lustre of brocade and velvet. Kimkhwab brocades, Chanderi and velvet, shine in a spectrum of vegetable tones highlighted with metallic zardozi. The shapes include patterned jackets, sweeping dresses & co-ords which are the mainstay for the season. Photographer @nishanth.radhakrishnan Stylist @samar.rajput05 HMU @goshgaurav Videographer @sudhanshuchandra #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

@sonamkapoor in Ritu Kumar Couture. The PITCH PATCH DRESS - Organza and silk dupion silk screen printed. Its translucence is speckled with fine Aari and Zardozi gold. The print is a patchwork of archival prints from the Ritu Kumar archives and tinted for a light vintage pastel quality. This trapeze dress finds its volume in an underlined tuile structure. #RituKumarCouture #SonamKapoor #RituKumarCouture #SonamKapoor

Shine in a spectrum of vegetable tones, this season marked a shift from the classicism of Ritu Kumar. Amazonia FW’24 presents a curation of sharp lines and strident individualism. Explore online & in-stores. #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

Mrs. Nita Ambani continues to make India’s textile heritage proud globally as she wears a vintage indigo sari from our archives in Paris at the first ever India House at the Olympics. This sari is in traditional indigo, a special colour of NEEL associated with Lord Krishna. The contrast embroidery is done in Ritu Kumar’s original vintage revival work exhibited at the Festival of India in the 70s. Time and detailing edge the ensemble as Mrs Ambani wears it with grace. @reliancefoundation @indianolympichouse #RituKumarCouture #nitaambani #RituKumarCouture #nitaambani

Vaani Kapoor in Ritu Kumar Couture wearing Aster Saree. The Aster saree is a celebration of vibrant florals highligted with delicate sequin embroidery. It blends contemporary patchwork techniques with timeless traditional motifs. This collection is a playful fusion of colors, creating a balance between tradition and modernity. #RituKumarCouture #VaaniKapoor #RituKumarCouture #VaaniKapoor