Ritu Kumar

This seasons is a marked shift from the classicism of Ritu Kumar and delivers a collection with sharp lines and strident individualism. It uses an amalgam of juxtaposed inspirations from the brutalism of India’s architecture of the 50’s, the deep shadow tones of the rain forest, the lustre of brocade and velvet. Kimkhwab brocades, Chanderi and velvet, shine in a spectrum of vegetable tones highlighted with metallic zardozi. The shapes include patterned jackets, sweeping dresses & co-ords which are the mainstay for the season. Photographer @nishanth.radhakrishnan Stylist @samar.rajput05 HMU @goshgaurav Videographer @sudhanshuchandra #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

@sonamkapoor in Ritu Kumar Couture. The PITCH PATCH DRESS - Organza and silk dupion silk screen printed. Its translucence is speckled with fine Aari and Zardozi gold. The print is a patchwork of archival prints from the Ritu Kumar archives and tinted for a light vintage pastel quality. This trapeze dress finds its volume in an underlined tuile structure. #RituKumarCouture #SonamKapoor #RituKumarCouture #SonamKapoor

Shine in a spectrum of vegetable tones, this season marked a shift from the classicism of Ritu Kumar. Amazonia FW’24 presents a curation of sharp lines and strident individualism. Explore online & in-stores. #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24