Ritu Kumar

This season, explore a bold shift in Ritu Kumar’s signature style with a palette of rich, vibrant tones. Get festive-ready with Amazonia FW’24. Shop online & in stores. #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

#RKArchives | via @ritu.ritukumar The impact of the odhani like the sari comes not just from the beauty of the textile, but also from the way it is draped. Traditionally different coloured odhanis were worn during different festive days such as Holi, Teej, and Diwali. Fanny Parkes’ description of the odhani from a zenana in the early 19th century is captivating. It describes groups of women gathered in the zenana, all elegantly draped in shimmering, richly decorated cloth- “The deputtah is a useful envelope, and the most graceful part of the whole female costume... on gala days, gold ano silver and gauze tissues are in great request, as is also the fine Indian muslin manufactured at Decca - transparent and soft as the web of the gossamer spider; this is called shabnam (night dew) from its delicate texture and is procured at great expense, even in India. Some deputtahs are formed of gold-worked muslin, English crape, coloured gauze, etc. On ordinary occasions ladies wear them simply bound with silver riband, but for dress, they are richly trimmed with embroidery and bullion fringes which add much to the splendour of the scene, when two or three hundred females are collected together in an assembly. #RituKumar #RKArchives #RKArchives #RituKumar

The festive collection shines with Chanderi, silk, and velvet in rich vegetable tones, highlighted by metallic zardozi. This season marks a shift from the classicism of Ritu Kumar, presenting modern silhouettes with sharp lines and distinctive individuality. #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

Athiya Shetty is seen in Ritu Kumar Couture for the AJIO X Vogue feature, where she shares her AJIO-forward styling secrets for ethnic newbies. She wears our Janet saree. This collection is an amalgamation of the Italian and Indian dialogue. It is all about lively and joyous colours, with vibrant florals and bold patterns enhanced with surface details like sequin, thread and zari. #RituKumarCouture #AthiyaShetty #RituKumarCouture #AthiyaShetty

This Diwali, @theanisha celebrated in style with @ritukumarhq @ri_ritukumar, surrounded by her closest crew. Dressed in our striking black ensembles, indulged in tasty treats, and soaked in all the festive fun. From the beautiful outfits to the shared laughter and delicious food, the night embodied the true spirit of Diwali.. 🪔💛 #RituKumar #RituKumarHome #DiwaliParty #RituKumar #RituKumarHome #DiwaliParty

Set the perfect festive mood at home with our Floret Cushion Collection! The collection is crafted in a bold print of classic chintz on a velvet base with intricate embellishments to add a touch of luxury to the festive season. It has a playful botanical floral print on its linens which is classical yet accessible. It is a collection for the perfect modern-day home. #RituKumarHome #FestiveCollection #RituKumarHome #FestiveCollection

Celebrate the season with Ritu Kumar’s Amazonia FW’24—rich detailing and classic silhouettes, redefined for the modern festive wardrobe. Shop now, in-store & online #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

This seasons is a marked shift from the classicism of Ritu Kumar and delivers a collection with sharp lines and strident individualism. It uses an amalgam of juxtaposed inspirations from the brutalism of India’s architecture of the 50’s, the deep shadow tones of the rain forest, the lustre of brocade and velvet. Kimkhwab brocades, Chanderi and velvet, shine in a spectrum of vegetable tones highlighted with metallic zardozi. The shapes include patterned jackets, sweeping dresses & co-ords which are the mainstay for the season. Photographer @nishanth.radhakrishnan Stylist @samar.rajput05 HMU @goshgaurav Videographer @sudhanshuchandra #RituKumar #FestiveWinter24 #RituKumar #FestiveWinter24

@sonamkapoor in Ritu Kumar Couture. The PITCH PATCH DRESS - Organza and silk dupion silk screen printed. Its translucence is speckled with fine Aari and Zardozi gold. The print is a patchwork of archival prints from the Ritu Kumar archives and tinted for a light vintage pastel quality. This trapeze dress finds its volume in an underlined tuile structure. #RituKumarCouture #SonamKapoor #RituKumarCouture #SonamKapoor